Ruffles Outback Steakhouse Flavor 65g - Brazil

Ruffles® and Outback join forces in unprecedented partnership to launch new flavor 'Ribs on the Barbie - Costela Barbecue'

This fabulous flavor is now available at major points of sale in the South, Southeast and Central-West regions of Brazil and will bring  RUFFLES®  fans and those passionate about Outback Steakhouse 's most famous dish  a new consumption format.  Ribs on the Barbie  is an Outback Steakhouse flagship product  , and has already been offered in different versions and formats, but this is the first time it will "live the wave" of becoming a potato chip snack.

The union of two such famous brands allows entry into channels that have not yet been explored by either: for  RUFFLES® , the partnership brings its snack into a renowned restaurant such as  Outback Steakhouse . For  Outback Steakhouse , the joining of forces brings a new version of the restaurant's most famous dish to shelves and points of sale, increasing its reach and generating more consumption occasions.